Your Content Marketing Could Be Better
Let's be honest; there is a lot of bad marketing out there.
You've probably seen those scammy videos of marketing "experts" promising to triple your revenue or rank your website first on Google, and while those things sound nice, it's just not possible to make such guarantees. And what's the result?
Overplayed, unoriginal, unpalatable content.
There's a myriad of reasons for this:
The approval process takes too long or has too many voices
The fear of taking a risk on something different in ad campaigns
The fallacy that "it worked for them, it will work for me"
The use of AI to replace real creators
Unique content stands out in a world where content is oversaturating the internet. So, how can you create content that doesn't make potential customers roll their eyes, scroll by, or close the screen? Let's talk about it.
First Things First: Understand Your Audience
If I've said it before, I've said it a thousand times: you need to know your target audience. And I don't just mean the common segments (demographics, psychographics, geographics, etc.), I mean:
What do they like and dislike?
How do they engage with digital content?
Where do they spend their time?
What problem(s) are you solving for them?
Why would they care?
The best thing you can do is develop a customer persona. A customer persona is a version of your ideal customer. And the more specific you get, the more your content marketing will improve.
Why?
When you niche down your marketing to speak to a specific type of person, your message is heard more clearly and by the right people. With over 70% of consumers saying there are "too many ads" and nearly 50% of users seeing "irrelevant ads," being original and applicable is paramount. And you can only be those things if you know exactly who you want to speak to.
What Do You Have to Lose? Take the Risk
Many business owners are so worried about posting "the wrong thing" that they never post anything.
If you want to stand out online, you have to try something different. Take a risk on an idea from your Social Media Manager or Content Manager, and see what happens. Even content that doesn't perform helps your marketing strategy by showing you what your audience doesn't respond to.
Brands that take a risk are brands that are more likely to see success in their content marketing strategy. Think about it this way: what you're doing right now isn't getting you the desired results, so why wouldn't you try something different?
What To Look For With Content Marketing Professionals
When it comes to content marketing, the best tools are a professional copywriter and/or social media manager.
These professionals understand trending content, different customer segments, and the legality of what you can and can't post in your industry. They work with you to create relevant, unique content for your audience based on your strategic objectives. Content can include blogs, website copy, ad copy, static posts, video content, and so much more.
When looking for a copywriter or social media manager, you'll want to consider a few things:
Discover Professional Copywriting Services for Your Business
If you’re ready to elevate your content marketing and finally start publishing content that resonates, you need more than just a calendar and a Canva account—you need the right expertise. Investing in professional copywriting services means bringing in someone who can translate your brand’s voice into compelling, relevant content that moves people to act.
Whether you’re looking to build a blog strategy, rewrite your website copy, craft high-converting email campaigns, or revamp your ad messaging, a skilled copywriter can make the difference between content that gets ignored and content that gets results.
Stop blending in. Start standing out—with content that actually works. Contact us at QOPY451 today.
